Telemarketing or telesales is one of the most prominent areas in BPO. This entails having a skilled and experienced professional make cold calls to discuss a particular product or service to a potential client. Telemarketing usually makes use of call scripts to help guide an agent on where to direct the conversation. Of course, besides the standard operating procedure that telesales comes with, the success of call will still greatly depend on the agent’s ability to “think outside the box” and make the approach more personal but still keep it professional.
With Eastern BPO, our agents are all highly-qualified and trained in terms of marketing and sales so you can trust the team to handle more than just product or service introduction.